Project Overview
This collection of support and outreach materials was created for Variety – the Children’s Charity of Victoria to raise awareness, attract funding, and provide practical information for families, schools, and community organisations seeking support.
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Variety needed a suite of clear, accessible materials that could speak to different audiences — from potential donors and partners to families looking for assistance — without losing the heart of the brand. The challenge was to convey essential information in a way that felt warm, trustworthy, and visually cohesive across multiple formats.
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Building on the refreshed visual identity I developed for Variety’s annual Impact Reports, I designed a range of versatile, accessible resources that balance visual engagement with clarity. I used friendly typography, clear hierarchy, and custom iconography to guide readers through key information, while maintaining strong visual consistency with Variety’s broader communications.
This A4–A0 poster provides a quick, at-a-glance overview of the services offered by Variety, and is often displayed at public activations such as the annual Source Kids Disability Expo.
This A5 flyer was designed to provide a clear, approachable overview of the support Variety offers. It utilises youthful, vibrant visuals and concise messaging to quickly communicate key services.
Case for Support
This digital document was created to assist Variety in securing funding and building partnerships. Designed as a key resource for pitches and proposals, the Case for Support presents a compelling overview of the organisation’s mission, impact, and funding priorities. I used a combination of infographics, custom icons, and impactful imagery to ensure the content was clear, engaging, and accessible at a glance.