Project Overview
For the past four years, I’ve led the design of the annual Variety – the Children’s Charity Impact Report, working closely with the marketing manager to develop each edition from concept to final delivery. My goal was to modernise the report’s look and feel—transforming it from a traditionally functional document into a vibrant, engaging publication that invites readers in and celebrates the heart of the organisation’s work.
Using bold colour palettes, organic graphic elements and intuitive layouts, each document is designed to effectively communicate key messages while infusing joy, warmth, and a strong emotional connection into each page. The result is a document that not only informs but truly reflects Variety’s mission to support children in need—turning data and updates into a meaningful visual story.
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Designed to make a joyful first impression, the cover features celebratory, playful imagery that reflects the spirit of the document and wider organisation.
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A set of hand-drawn vector graphics was created as part of a broader refresh of the organisation’s branding.
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Custom illustrations and iconography were developed to support data storytelling, as shown in this infographic spread designed for quick scanning.
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Custom illustrations, graphics, and icons were created to add personality and visual contrast throughout the layouts.
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Authentic and expressive photography was used and often paired with short captions or personal stories to enhance relatability and emotional impact.
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A structured column layout, combined with colour and clear typographic hierarchy, was used to bring clarity and visual interest to otherwise dense information.
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Even the smallest details were considered—social media icons were customised to match the hand-drawn style of other graphic elements.
Social Media
To extend the reach of each year’s Impact Report, I created a suite of social media graphics designed to highlight key statistics and achievements across Variety’s digital channels. These visuals were crafted to be bold, clear, and scroll-stopping—ensuring important messages remained accessible and engaging in fast-paced online environments, while maintaining consistency with the overall report design.
