Project Overview

Eat Street is an annual fundraising event supporting Variety - the Children’s Charity. After the COVID-19 pandemic caused the event to be called off two year’s in a row, I worked with organisers to relaunch the event with a refreshed visual identity. This included a new logo and a suite of print and digital assets designed to re-engage audiences, encourage fundraising, and contribute to the event’s overall success.

  • After a two-year pause during the COVID-19 pandemic, Eat Street needed to return with renewed energy, clarity, and purpose. The event format had shifted, and organisers were tasked with reigniting interest from both past attendees and new audiences, all while continuing to meet ambitious fundraising goals. Visually, the event needed a fresh yet familiar look that aligned with Variety’s broader brand while standing out as a premium experience.

  • I developed a bold new event identity, starting with a refreshed logo that set the tone for the updated creative direction. Building on this foundation, I designed a cohesive range of print and digital materials — including promotional assets, event signage, and large-scale screen content, all designed to support engagement, storytelling, and fundraising. Each piece was created with clarity and accessibility in mind, helping guests understand the cause, navigate activations, and feel connected to Variety’s mission throughout the night.

Menu Design

I designed a set of A5 menus to be displayed on guest tables throughout the event. Each course was created by a different celebrated Melbourne chef, with carefully paired drinks. The menus were designed to ensure a balance between clarity and elegance in alignment with the updated event branding.

Fundraising Activation Sheet

I designed a double-sided A5 information sheet to guide guests through two key fundraising activities: the raffle and silent auction. Clear instructions were paired with real platform screenshots to simplify the digital entry process, with QR codes linking directly to each activation. The layout was designed to be user-friendly and visually consistent with the Eat Street brand.

Impact & Donation Poster

To support the event’s fundraising focus, I designed an A2 story-driven poster highlighting Variety’s Bikes for Kids program. The piece shares the journey of brothers Brodie and Kye through a timeline-style layout, using warm, accessible visuals to illustrate the lasting impact of adaptive bikes. While originally created for Eat Street, the poster was intentionally branded to the program itself, allowing it to be used across other campaigns and events.

An A4 version was also produced for table hosts to use throughout the evening. This format made it easy to share the story with guests, encourage donations, and foster meaningful engagement with the cause.

Event Photos

  • The event logo featured on serving staff aprons as an extension of the brand experience.

  • An LED screen provided a dynamic backdrop for on-stage presentations and activations, showcasing a range of custom visuals designed for the event.

  • Branded table number signage with Wi-Fi details listed for attendee’s convenience.

  • LED event screens promoting talent.

  • Event branding applied to stage lectern.

  • Logo stickers applied to Mystery Liquor Shop items.

  • LED screens around the venue promoted a range of fundraising activations for attendees to participate in.

  • Sarah Todd (event host) and Adam D’Sylva (featured chef) posing in front of the Variety media wall.

  • Some of the fantastic Variety volunteers (featuring me and our CEO, Mandy) celebrating the end of another successful fundraising event!

  • The beautiful table displays set up in The Grand Ballroom at Sofitel on Collins.

  • The canapé menu with wine pairings, served in Sofi’s Lounge before the formal event began.

  • Some of Melbourne’s most renowned chefs (incl. Shane Delia and Scott Pickett) working behind the scenes to help us fundraise for kids in need.

  • Brodie demonstrating his new adaptive bike for event attendees, highlighting the impact of their fundraising.

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